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Monday, 2 February 2009

What is The Sparkly Spotlight?

The Sparkly Spotlight came about for a couple of reasons. Having sold jewellery on the internet for a number of years, I've had the chance to speak with a lot of my clients who've become regulars. And they gave me a really divided view on the subject of new collections.

The problem was this - pretty much everyone loved it when I released a new jewellery collection. However I'm not a "clock work" business like high street retailers. Sometimes it takes time to have the new necklaces produced and I'm not the type to get furrowed brows lightly! Consequently people never knew when I was releasing new jewellery and so we spoke about how I could keep them informed. Some loved the idea of an email newsletter. Others seem to have had their inbox violated by unscrupulous spammers. The thought of extra email to them was more headache.

And so into the void stepped The Sparkly Spotlight, a blog in which I'll keep those interested informed of my latest offers and new collections. I'll also be able to share with you some ideas and inspirations for getting the most out of your looks with jewellery. I'm quite excited about it as it's a first for me so please do comment on any posts and tell me if it's useful or if I could improve it. It'll be good for me if you can let me know what I can do better.

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